What makes YOUR FORECAST NOW different?
It’s LOCAL, LOCAL, LOCAL situated right here in ATLANTA, providing up-to-the-minute personalized weather forecasts for your specific production locations. This will help protect your investments and greatly lower your unexpected production costs due to the weather.
All weather forecasts are tailored for and exclusive to the film, TV, and commercial production industry in the ATLANTA Metro area. This is ALL we do..........our team of professional meteorologists offering you on-location concierge services.
It’s based on the premise that personal experience and judgment are as important as weather computer models used in making an accurate forecast.
Gene Rubin,YOUR FORECAST NOW President and Chief Meteorologist, has been an ATLANTA resident since 1982, living and breathing weather forecasting in the Metro area. He has the knowledge and common sense to provide such precise and accurate forecasts.
Copyright ©2023 Your Forecast Now, LLC
January 6-12, 2017 Atlanta Business Chronicle_3A
BY Ellie Hensley
New Venture
Weather vets to provide forecasts for film, TV industry
Gene Rubin, left, and Ken Cook
Two longtime Atlanta meteorologists are teaming up to provide forecasts specially made for Georgia’s $7 billion film and television industry.
Ken Cook, retired Fox 5 meteorologist, and Gene Rubin, formerly of Fox 5 and The Weather Channel, are launching Your Forecast Now, a customized weather forecasting company for Atlanta-based productions.
Companies like RM Weather Consultants exist to provide these type of services in Hollywood and New York, but Cook and Rubin say their years of living in Atlanta and observing its weather give them an edge over out-of-state meteorologists relying solely on radar and software.
“It’s one thing to just do a forecast using computer models, but you need to be able to look out the window,” said Rubin, president and chief meteorologist at Your Forecast Now. “Weather changes here, and there are so many idiosyncrasies you can only forecast if you actually experience the weather here like Ken and I have.”
One day of on-location shooting could cost a tent-pole production like “The Hunger Games” up to $600,000, so it’s vital to know what conditions to expect.
“You want to be as efficient as possible, and weather is a wild card,” said Craig Miller, executive producer at Craig Miller Productions Inc. and chair of Gov. Nathan Deal’s Georgia Film, Music and Digital Entertainment Advisory Commission. “Companies like Ken’s are very valuable if they can be very precise.”
It’s common for weather apps to forecast rain for an entire day when a seasoned Atlanta meteorologist could look at the radar and predict that rain is likely to fall for only a few hours.
“If you know it’s not actually going to rain until 2:00 or 2:30 p.m., you can shoot the rest of the day and save lots of money,” Rubin said.
And if productions ignore weather forecasts and get caught in inclement conditions, they stand to lose far more than dollars.
”There’s also the potential loss of equipment or, even worse, if you have lightning or storms, people could get hurt,” Cook said.
Rubin and Cook’s company provides a personal concierge to productions by delivering forecasts via text, email or calls. Their pricing is competitive with L.A-based weather consultants and ranges from $100 to over $1,000 a week, depending on the extent of services required.
After working in the industry for about 35 years each, both retired two years ago, and it was then Rubin realized their expertise could come in handy for the state’s burgeoning film industry.
“Gene and I were both reading how the film industry, the production industry was coming to Georgia more and more and interest, investment and studios were just exploding all around the area,” Cook said. “It was Gene who said, ‘You and I know this area better than anyone else.’”
The two are currently in talks to work for several productions, and there are plenty of prospective ones coming to town. Reportedly Georgia could host around 300 productions in 2017.
Enjoy access to easy-to-use location specific forecasts:
--Long Range Forecasts [2 - 10 days]
--Medium Range Forecasts [12 - 48 hours]
--Short Range Forecasts [1 - 12 hours]
Depending on the YOUR FORECAST NOW package that meets your needs, services will be provided via email, text and/or personal phone calls.
WHAT
High Impact Conditions of Rain, Lightning, Wind, Hail, Clouds, Fog, Floods, Snow, Ice and Extreme Temperatures
WHERE
At Your Production Location
AS SEEN IN THE ATLANTA BUSINESS CHRONICLE:
MORE PERSONAL, MORE PRECISE
WEATHER INFORMATION EXCLUSIVELY
FOR ATLANTA FILM, TELEVISION AND
COMMERCIAL PRODUCTION LOCATIONS
Enjoy access to easy-to-use location specific forecasts:
--Long Range Forecasts [2 - 10 days]
--Medium Range Forecasts [12 - 48 hours]
--Short Range Forecasts [1 - 12 hours]
Depending on the YOUR FORECAST NOW package that meets your needs, services will be provided via email, text and/or personal phone calls.
You assembled the best cast, the rock star crew and the perfect location. Are you willing to risk it all with a weather forecast from a smartphone app, a TV personality, or an out-of-town weather consultant?
OF COURSE NOT.
That’s why you need the trusted, personalized LOCAL services of YOUR FORECAST NOW to deliver the all-important three W’s:
WHEN
Exact Timing
That’s why you need the trusted, personalized LOCAL services of YOUR FORECAST NOW to deliver the
all-important three W’s:
What makes YOUR FORECAST NOW different?
It’s LOCAL, LOCAL, LOCAL situated right here in ATLANTA, providing up-to-the-minute personalized weather forecasts for your specific production locations. This will help protect your investments and greatly lower your unexpected production costs due to the weather.
All weather forecasts are tailored for and exclusive to the film, TV, and commercial production industry in the ATLANTA Metro area. This is ALL we do..........our team of professional meteorologists offering you on-location concierge services.
It’s based on the premise that personal experience and judgment are as important as weather computer models used in making an accurate forecast. Gene Rubin, YOUR FORECAST NOW President and Chief Meteorologist, has been an ATLANTA resident since 1982, living and breathing weather forecasting in the Metro area. He has the knowledge and common sense to provide such precise and accurate forecasts.